While EV drivers are still a minority, their numbers are growing year over year. If you’re a business owner, it’s important to consider this population and to ensure that your business can address their needs as well as your other customers’ needs. Lucky for you, there’s a pretty easy fix. You simply need to install EV charging stations with an open payment system at your business and voilà! Your business will automatically become more attractive to EV drivers than your competition.
An EV driver who’s looking for a nice hotel to spend the weekend at, a nice restaurant to celebrate their birthday at, or a retail business to shop regularly at will be pleased to know if they can charge their vehicle during that time. This not only removes the hassle of finding a place to charge before the gathering, but gives them peace of mind knowing not only that they can charge their vehicle at your business if needed, and pay for with their preferred payment method. Knowing that they won’t need to download a proprietary app or sign up for a new membership just to charge at your business will not only encourage them to charge when they visit, but will ensure that they remember that you have a charging station with an open payment system on site and will encourage them to return and to recommend your business to other EV drivers.
Leveraging this audience can give your business a serious boost, and EV charging stations with open payment systems are just the beginning. Once you’ve identified an EV driver as a customer, you can rope them in with attractive loyalty programs, discounts, and deals. A management system for your EV charging stations can help you manage these loyalty and marketing programs for your customers. If you’re too busy already with your day to day tasks, you can also have an external CPO (charge point operators) manage your charging stations and share the revenue.
Offering EV drivers the option to charge their vehicles on your premises helps increase your revenue, not only because you are adding a new revenue stream to your business through EV charging, but because, while EV drivers charge their vehicles, they tend to linger on business premises longer and spend more money in the process!
EV charging stations can provide your business with an unparalleled competitive edge over other brands. If you take into account the revenue which a small business can earn from these new and loyal customers and couple it with the rebates provided by governments to support electric mobility, the picture becomes crystal clear: in this competitive economic landscape, EV charging stations are a must-have for small businesses, no matter what kind. If you’re interested in installing EV charging stations at your hotel, restaurant, or retail business, contact us today.