Cashless laundry systems are becoming more common because they are more convenient for customers and are also easier to manage. With a reloadable cash card, laundry payment systems can be turned into loyalty programs.
Coin-operated laundromats are still very common, but cashless laundry systems are starting to gain more traction. Cashless laundry systems have many advantages, both for customers and for operators. Keep reading to find out why more and more operators are taking their laundromats cashless.
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Convenience
Coin-operated laundry machines require customers to come prepared. These machines don’t usually accept any coin, but accept specific kinds, which means that customers have to make sure they have enough of a specific coin, let’s say quarters, on hand. With a cashless laundry system, this problem goes away. Customers can pay with their credit cards, making payment as easy as tap and go. And as a business owner, you don’t have to collect coins and take them to the bank regularly, you simply receive the payment in your account.
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Increased Revenue
Laundromat owners can potentially generate 49% more revenue with cashless card readers. Accepting various payment methods takes away the barrier for many customers and allows for more spontaneous and off-hour visits to your laundromat.
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Customer Satisfaction
Accepting cashless payments at your laundromat removes significant hassle for customers, as they don’t have to make sure they have coins every time they want to do laundry. Making payments as simple as tap and go and creating loyalty programs via prepaid laundry cards helps businesses around the world create a more friendly environment for their customers.
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Loyalty Programs & Returning Customers
If you run an on-premise laundromat, such as at a residence or hotel, you will definitely want to consider loyalty programs. Giving customers incentive to use your laundry machines enables you to generate more revenue and increases their satisfaction.
For example, you can implement a punch card campaign that offers customers a free dry with five washes, or offer happy hour promotions during off-peak hours, personalizing your customers’ experience. You can either create physical laundry cards or create branded digital cards via Nayax’s Monyx Wallet payment app, offering top-up bonuses for customers who top up their cards as well.
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Multi-Pricing
Multi-pricing can offer further incentive for your customers. Nayax’s payment devices VPOS Touch and Onyx can display up to 6 different prices on their screens, meaning that you can offer your customers various options to try to upsell them. Offering different prices for cold, warm, and hot washes, or for a wash and dry combination will help you increase your average transaction value.
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Lower Operational Costs
If you don’t have to deal with cash, you’ll be able to save time and lower your operational costs. You will need to make fewer site visits to collect coins and fewer trips to the bank to cash them in.
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Telemetry & Remote Monitoring
With a cashless telemetry terminal such as Nayax’s VPOS Touch, you’ll also receive real-time alerts if your machine is down, so that you know exactly when you need to stop by your business. This will help you manage your business more efficiently and effectively, saving you time and money.
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Retrofitting
Nayax’s laundry payment systems can be easily retrofitted on any laundry machine, meaning that you don’t need to buy new equipment if you want to go cashless. Simply install the device with plug and play installation and you’ll be ready to go in no time.
Going cashless has many advantages for your laundromat, and can help you take your business to the next level. If you’re ready to take your laundromat cashless, contact Nayax today.
