Loyalty Goes Borderless

Historically, the loyalty experience has been defined by barriers between loyalty and payments.

But all that has changed with a strategic partnership between Nayax’s global commerce enablement and payments platform – and Giift, a global leader in loyalty technology solutions.

This collaboration marks a significant industry milestone, with the introduction of the world’s first open-loop Loyalty-to-Payments™ solution, powered by CoinBridge using Nayax’s patented technology.

This innovation enables the seamless conversion of any loyalty asset points, rewards, miles, vouchers, or gift cards into spendable currency at any merchant worldwide, without requiring POS integrations or brand partnerships. What this means on the ground is that with CoinBridge, any merchant that accepts credit cards can now also accept loyalty assets, turning brand-specific rewards into universal purchasing power.

Ultimately, this partnership gives brands the ability to dramatically enhance the flexibility and relevance of their loyalty programs, empowering consumers to redeem rewards anywhere, anytime, for anything, and not just within a brand’s ecosystem.

High-Impact Benefits for Brands and Consumers

The CoinBridge Loyalty-to-Payments™ solution is engineered to:

• Drive higher purchase frequency and engagement through open-loop redemption.
• Boost customer spending and brand interaction via seamless integration into any existing loyalty apps.
• Unlock powerful behavioural data from spending across multiple categories and merchants.

This means brands can deliver better personalization, optimize performance, and improve loyalty ROI – all without modifying merchant systems or POS setups.

Frictionless and Universal

CoinBridge’s solution is uniquely frictionless. From the customer’s perspective, rewards are accessed and spent through a simple “Tap & Go” payment experience within the brand’s loyalty app. From the merchant’s perspective, the transaction appears as a regular credit card purchase – no operational changes required.

This seamlessness ensures high adoption rates and a smoother path to market expansion for both brands and loyalty providers.

A New Standard for Loyalty

This partnership between Nayax and Giift sets a new benchmark for what loyalty programs can and should be. By transforming loyalty rewards into real, usable money, brands can:

• Break down silos between loyalty and everyday commerce.
• Give consumers full freedom of redemption.
• Drive measurable impact on customer experience, brand stickiness, and financial value.

As Sumit Uttamchandani, Strategic Partnership Head, at Giift said: “With open-loop redemption, we can give our customers unprecedented flexibility and freedom to use their loyalty points. This collaboration expands our reach and enables us to deliver a truly global loyalty experience.”

Given that Giift has served 3,000+ corporate clients across industries in multiple countries and has created customized, sustainable loyalty and rewards-based programs globally – their belief in the vast potential and new standard that this sets is truly promising.

The future of loyalty is open, seamless, and spendable – and it starts now with Nayax and Giift.

Contact Us for more information.