HERZLIYA, Israel, January 6, 2026 — Nayax today announced its participation in NRF 2026, taking place January 11–13, 2026 at the Jacob K. Javits Convention Center in New York.

At NRF 2026, Nayax will showcase new products and platform enhancements designed for enterprise specialty and fashion retailers. The presentation will highlight Nayax’s expanded retail offering, combining payments, hardware, loyalty, point-of-sale, and retail inventory management software to support retail operations across physical and digital channels. 

The Nayax platform is designed for multi-store retail environments and supports centralized configuration and management, enabling retailers to deploy and operate consistent systems across store networks while reducing operational complexity. 

Nayax will demonstrate digital commerce and merchandising capabilities that support how customers discover, browse, and engage with products across online and in-store touchpoints. These include improvements to search and navigation through automated tagging of inventory, visually driven product exploration, and tools that allow retailers to better understand customer behavior and measure how digital activity translates to in-store transactions. 

“NRF 2026 is an opportunity to demonstrate how Nayax is expanding its retail platform to support the operational and customer engagement needs of enterprise specialty and fashion retailers,” said Keren Sharir, President of Nayax. “By combining payments, POS and inventory management software, and loyalty capabilities on a single platform, we help retailers operate more efficiently and maintain consistency across channels.” 

Nayax will exhibit at Booth #6211, Floor 3. For more information, please visit www.nayax.com or https://nrfbigshow.nrf.com.