Nayax partners with MATAHARI Entertainment, operator of Tokyo’s newest gaming arcade in the prominent entertainment district of Akihabara. The collaboration marks Nayax’s expansion into Japan’s arcade market, with MATAHARI becoming one of the first partners in the country to adopt VPOS Media 4, Nayax’s next-generation, Android-based point-of-sale platform.
MATAHARI’s new nine-story arcade has quickly captured national attention for its scale, retro-meets-modern gaming experience, and cultural vision. By selecting Nayax’s VPOS Media 4 for its payments platform, MATAHARI honors its customers with a user-friendly, reliable, and technologically advanced payment experience, positioning the venue at the forefront of Japan’s evolving entertainment sector.
VPOS Media 4, Nayax’s flagship device, is engineered to support a wide range of industry standards, machine types, and protocols – including MDB, Marshall, Pulse and JVMA – ensuring smooth deployment across diverse arcade environments. Its compact design, advanced hardware, Android-based architecture, and secure EMV-certified PIN-on-Glass capabilities – together with always-on connectivity via built-in 4G, Wi-Fi, and Ethernet – make this platform particularly suited to Japan’s high-traffic entertainment venues.
“Entering Japan with MATAHARI, in a venue that represents the heart of Tokyo’s entertainment culture, is an exciting milestone for Nayax,” said Yair Nechmad, Co-Founder and CEO of Nayax. “VPOS Media 4 embodies our advanced approach to cashless payments, and we are honored to introduce this platform in Japan, through a respected partner that shares our passion for innovation and long-term customer value.”
MATAHARI Entertainment welcomed the collaboration as part of its strategy to build the next generation of arcade experiences in Japan.
MATAHARI notes that its new flagship arcade is designed to bring together the core elements people love about gaming—nostalgia, innovation, discovery, and fun. The company adds that partnering with Nayax enables a modern, reliable, and trusted payment experience for customers, one that matches the scale and ambition of the project.
With this partnership, Nayax is strengthening its presence in Japan with technology that is tailored to the country’s advanced standards and industry protocols. The introduction of VPOS Media 4 in MATAHARI’s entertainment venue paves the way for broader adoption across arcades, vending, lockers, parking, and other self-service categories verticals.
About Nayax
Nayax is a global commerce enablement, payments, and loyalty platform that helps merchants scale their businesses, enhance operational efficiency and increase revenues. With a strong foundation in automated self-service retail, the company has evolved into an end-to-end platform that enables localized cashless payments, and provides a comprehensive management suite, and robust loyalty tools. Active in more than 40 verticals across 120 countries, Nayax is publicly listed on both the Tel Aviv Stock Exchange (NYAX) and Nasdaq (NYAX). As of December 31, 2024, the company operates 11 global offices, employs over 1,100 people, is integrated with over 80 merchant acquirers and payment methods, and is globally recognized as a leading payment facilitator.
For more information, visit www.nayax.com.
