Marketing

Description

Nayax is seeking a creative, data-driven Marketing Manager to lead and execute marketing initiatives that support our sales goals, increase brand awareness, and generate qualified leads across China. The ideal candidate is a strategic thinker with strong hands-on execution skills, experienced in both digital and offline marketing, and comfortable working in a fast-paced, cross-functional, and global environment.

Key Responsibilities:

• Develop and implement local marketing plans aligned with Nayax’s global brand and sales objectives.
• Localize global product information, marketing campaigns and content to fit market needs and customer segments.
• Drive lead generation through digital marketing channels including WeChat, Douyin, LinkedIn, email marketing, paid search, SEO, and content marketing.
• Plan and execute events and trade shows, including logistics, booth design, materials, and coordination with the sales team.
• Collaborate closely with the local and global sales and marketing team to support pipeline development, sales enablement, and campaign follow-ups.
• Collaborate closely with our OEM partners’ marketing team to develop win-win marketing strategies.
• Manage external agencies, designers, and vendors to ensure high-quality and timely execution of marketing assets.
• Monitor and report on campaign performance using analytics tools; optimize campaigns based on data insights.
• Develop localized marketing materials such as brochures, case studies, videos, and social media content.
• Support PR and media relations efforts to enhance Nayax’s visibility in industry publications and local business media

Requirements

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5–8 years of marketing experience, preferably in B2B tech, fintech, IoT, or payment industries.
• Proven track record in executing successful lead generation and brand campaigns.
• Strong understanding of China local digital ecosystem (e.g., WeChat, Baidu, Douyin) and global digital ecosystem (e.g. Facebook, Youtube, Tiktok, LinkedIn).
• Excellent project management and organizational skills; detail-oriented and deadline-driven.
• Creative mindset with strong written and visual storytelling abilities.
• Proficiency in Mandarin and English is a must.
• Familiarity with marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud) is a plus

Learn more about Nayax

Nayax is a leading global fintech company founded in 2005 that offers a comprehensive solution to businesses around the world, aiming to improve their revenue and operational efficiency. Our vision is to create frictionless commerce experiences for both businesses and consumers, benefiting communities around the world. We value integrity, accountability, and honesty, values which are reflected in the way we work as we accompany our customers every step of the way on their road to success.

Today, our global influence is reflected in our listing on both Nasdaq and the Tel Aviv Stock Exchange (TASE) and our 11 global offices with 1100 employees. Nayax Israel is our largest site, housing over 20 different departments and located in the prestigious Herzliya Hills, just a short drive north of Tel Aviv or a very short walk from the train station.

Our open space offices accommodate our 600+ employees and when we’re not hard at work, you can find us enjoying an afternoon coffee on the balcony.

For a glimpse of what it’s like to work at Nayax, check out our Instagram account! https://bit.ly/3G3QDc4.

Nayax is constantly growing and we are always on the lookout for enthusiastic,

innovative and eager individuals to join us on our journey!