3 Ways to Drive Sales with Nova Market

Unattended retail is evolving fast. Operators managing vending are now turning to micro markets to boost margins and enhance customer experience. Nova Market makes that transition effortless.  

Especially if you already manage vending machines in high-traffic locations like offices, campuses, hospitals, or transit hubs, adding a Nova Market can expand your footprint without expanding your overhead and turn those spaces into higher-earning retail points with minimal effort. As micro markets continue to outpace traditional vending in growth and spend per visit, Nova Market helps you tap into this trend with minimal change to your operations. Look at this example in Malta. 

Nova Market complements your existing vending setup perfectly. It uses the same drivers, storage facilities, and restocking routes you already operate, which means no additional workforce or logistics planning. You simply add another sales outlet that offers a broader range of products and a smoother customer experience.  

With 24/7 availability, Nova Market helps you capture more sales from the same locations, boosting revenue without adding complexity.  

And yet, it isn’t just about enabling constant customer access. Nova Market is also a powerful tool to increase sales and enhance customer experience. With built-in promotional capabilities, you can run targeted campaigns that encourage repeat purchases, increase basket size, and boost revenue. 

Here are three proven ways to drive sales using Nova Market’s self-service kiosks:

 

  1. Boost Basket Size with Irresistible Meal Deals

Operators using bundling strategies see up to 30% higher average basket values. Customers love value, and meal deals deliver just that. What’s more, research found that bundling increases total basket size by up to 32%, because consumers view bundles as a single value purchase instead of as multiple items. And generally, bundled strategies increase basket totals on average 20-30% across convenience and unattended retail environments. So, the appeal of the bundle boosts both purchase size and total. 

With Nova Market, you can create customizable bundles (like “Sandwich + Snack + Drink for $6”) that automatically apply at checkout. 

How it works:  

  • The kiosk recognizes qualifying items and applies the discount in real time. 
  • Customers are prompted with upsell suggestions if they’re missing a component (“Add a drink to complete your meal deal!”). 
  • Promotions can be changed daily or weekly without staff training. 

Why it works: 

  • Encourages larger purchases. 
  • Reduces decision fatigue for busy customers. 
  • Increases the perceived value of your offerings. 

 

  1. Turn Employee Perks into Repeat Purchases

All staff want and need to feel appreciated and part of the team. Whether you operate in a corporate campus, hospital, or university setting, employee perks matter. Nova Market makes it easy to offer exclusive discounts to staff without relying on manual input or oversight. 

How it works: 

  • Employees can scan a badge, enter a code, or log in to access their discount. 
  • The discount is automatically applied to eligible items at checkout. 
  • Admins can track redemptions and set limits (like one discount per day). 

Why it works: 

  • Boosts morale and builds loyalty. 
  • Encourages more frequent visits and purchases. 
  • Keeps discounts secure and controlled. 

 

  1. Fill the Gaps with Smart Happy Hours

Promotions should be smart and strategic. Got a mid-afternoon slump or slow morning hours? Nova Market lets you schedule time-based promotions – like 20% off snacks from 2 to 4 PM, or $1 coffee before 9 AM. 

How it works: 

  • Create time-specific discounts that only apply during designated hours. 
  • Promos are automatically applied without staff involvement. 
  • Use signage or in-app notifications to promote the deals. 

Why it works: 

  • Encourages habitual purchasing behavior. 
  • Creates a sense of urgency and exclusivity. 

 

More than Checkout, Your Always-On Sales Partner 

Nova Market’s self-service payment system isn’t just a checkout solution. It’s a revved-up sales engine. With smart promotional tools like meal deals, employee discounts, happy hours, and more, you can actively influence customer behavior, boost loyalty, and increase revenue — all while reducing labor costs. 

Ready to transform your sales strategy? 

Let Nova Market help you do more with every transaction. 

Let’s Connect 

We’ll be happy to discuss how we can help you grow your business.  

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