Nayax Helps Clean Machine Car Wash Automate its Business, With Cashless Payments
Clean Machine Car Wash had been closed for 15 years when Nathan Polatis took over the site. His project to fully remodel the location to create a self-service car wash included implementing a cashless payment solution to provide his customers with a more convenient experience. He decided to go with the Nayax VPOS Touch card reader, and it’s proven to be a huge success.
The Challenge - and the Solution
Running a successful self-service business is all about finding a balance between customer convenience, profitability and operational efficiency.
By automating payment transactions, VPOS Touch contributes to a smooth customer experience, with the added convenience and flexibility of accepting over 80 forms of payment – including cashless, digital, and loyalty card payments. The device also walks customers through the transaction, making it easy and clear for them, and creating a seamless, frictionless payment experience.
With no need for on-premise cashiers, business overheads are inherently lower and operations are more efficient. However, one would expect that having no staff on site would make it harder, if not impossible, to troubleshoot issues that may arise. Not so with Nayax’s management suite. A versatile and intuitive platform tailored to the specific business size and type, it offers a complete overview from all angles, providing full control. Customizable dashboards and real-time alerts make managing the business easy, while data-based insights about sales and trends can even be used to make smart business decisions, such as what promotions and special offers will be successful.
Another potential disadvantage of an unmanned car wash is the lack of opportunity to upsell. Nayax’s multi-pricing feature has this covered, enabling Clean Machine to offer customers attractive offers, such as a different price for warm or cold wash, or for the amount of time the service is used. As well as increasing customer satisfaction and loyalty, this also increases the business’s revenues.
“My customers have frequently come to me telling me that they love that there’s multiple options for them to make a payment, whether that’s contactless through Apple Pay, Samsung Pay, or Tap to Pay. [VPOS Touch also resolves one of the challenges of a remotely-run, self-service business] sending us push notifications anytime there is an alert or an error with the machine, so that we know we need to be on site to resolve those issues.”
Having no in-person customer contact may mean that the operator cannot create the kind of connection that inspires customers to come back in the future. This is where Monyx Wallet comes in – a payment app that rewards customers with personalized promotions and discounts, thereby enabling operators to increase customer loyalty in environments that are, by their nature, impersonal.
The Outcome
With Nayax’s cashless solution, Clean Machine Car Wash has been able to automate a large part of its business. Today, 72% of sales at the site are cashless, and can be tracked via Nayax’s management suite. The multiple pricing options help the company to easily upsell to customers by providing greater discounts the more the customer spends. This gives customers a more attractive deal, increasing their loyalty along with the average transaction value.
“When I implemented the Nayax VPOS touch devices, a lot of our transactions moved over to cashless, taking us one step closer to being able to automate this business,” says Nathan. “A major benefit of Nayax VPOS touch devices is the multiple options I can provide. As I implement more of that technology, I can see more of that growth.”
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