Omnichannel retailing is a strategy applied across all channels, platforms, and devices to provide a seamless consumer experience, increasing leads and consumer engagement. By providing access to products, offers, and support across all platforms, businesses can better reach consumers. This helps businesses better understand their consumers’ journeys, both online and offline, and creates an excellent consumer experience.  

Want to run a successful retail business but aren’t sure what you need? Find out what a point of sale is, how it works, and why you need one.