Nayax is the First to Launch Visa’s Sensory Branding Technology

Available in 21 countries, Nayax’s Monyx Wallet app includes Visa’s new suite of sensory branding cues that signal completed transactions

Nayax, the award-winning provider of cashless payments and telemetry solutions, is thrilled to be the first partner to integrate Visa’s suite of sensory branding cues globally in its latest version of its mobile payment application. Monyx Wallet was created by Nayax to enable digital payments at unattended automated machines and facilitate consumer engagement.

Monyx Wallet users in 21 countries will be among the first to experience Visa’s sensory branding suite when they buy a product or reload credit on the app using their Visa card. Nayax leveraged Visa’s Sensory Branding software development kit (SDK) found on the Visa Developer Platform for simple integration into the Monyx Wallet app.

With the trend of seamless mobile payments, Visa developed a branded suite of sound, animation and haptic cues that support the trust, security and convenience of the Visa brand. The unique combination of a sound, vibration and animated Visa logo immediately communicates to consumers that their payment, sometimes done in the absence of a traditional payment card, has been successfully authorized and that the transaction is complete.

“Nayax already enjoys a long-time working relationship with Visa, a world leader in digital payments, and is excited that Monyx Wallet is the first application to incorporate Visa’s suite of sensory branding globally,” says Carly Furman, CEO, Nayax LCC. “Introducing these new digital representations of the Visa brand into our solutions will give Nayax consumers and operators the assurance they have come to expect when they use Visa.”

About Monyx Wallet

Monyx Wallet is Nayax’s digital payment application for unattended machines, which seamlessly integrates with Nayax’s cashless payment devices and management system. The application offers operators of unattended machines the opportunity to market their business and build customer loyalty with branding, virtual coupon cards, advertising and other unique consumer engagement campaigns for unattended machines.

About Nayax

Nayax offers a complete cashless solution including telemetry and management suite, to unattended automatic machines. Nayax’s features help operators improve their day-to-day operations and long-term planning, while their marketing tools assist operators in transforming unattended machines into 24/7 retail stores with consumer engagement and IoT activities. As a global company, Nayax’s goal is to provide all payment methods in each region, ensuring consumers can pay with their preferred payment method, wherever they are located.

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