Editor’s Note: This blog was originally published in October 2018 and was edited for accuracy and to add more up to date information.
If you haven’t upgraded your laundry payment system in a while, it might be time for you to think about how you can improve it. New technology such as laundry cards and laundry management systems can give you the edge you need to stay ahead of your competition. Keep reading to find out 4 ways you can improve your laundromat business with low costs and high returns.
1. Boost Your Machine Efficiency
As a laundry operator, machines are your biggest investment, and you want to make sure the washers and dryers you install work well and for a long time. To maximize efficiency, you’ll want to make sure that you track machine usage with telemetry. Telemetry together with effective laundry management software enables you to receive real-time alerts about your machines so that you’re the first to know if and when there’s an issue. This allows you to attend to them promptly, reducing down time and ensuring that your machines can be in use at all times.
2. Leverage Customer Data to Increase Sales
Laundry management software not only helps you ensure that your machines are running properly, but can also gather valuable insights about your customers. Looking at data can help you determine which days and times are the most popular for your customers to wash their clothes. This information can help you optimize your pricing to drive more sales. You can raise the price during “rush hour” and lower it during off hours to encourage customers to wash their clothes at any time of day.
3. Establish a Laundry Card System
Stand out from other laundromats with a laundry card system of your own for loyal customers. Allow customers to top up their laundry cards and receive a discount when they use it to pay for services at your laundromat. Laundry cards don’t have to be physical, but can also be topped up digitally and paid for via a payment app such as Monyx Wallet. Monyx Wallet allows you to brand your prepaid card and can also integrate its capabilities into an already existing app, if you have one.
Beyond enabling customers to pay at a discounted price with a tap of their phone, Monyx Wallet also allows you to create personalized discounts such as happy hours, punch card campaigns, and other promotions to reward your loyal customers and encourage them to return. Nayax’s card management system enables you to manage these discounts and promotions 24/7, and optimize your campaign to generate growth.
4. Install a Vending or Coffee Machine
Adding a new revenue stream to your laundromat can also help you boost revenue. A vending or coffee machine doesn’t take up much space, but can bring a lot of extra value to your customers. Offer them a reason to stay when they do their laundry with accessible, self-service snacks or drinks.
Alternatively you can use the vending machine to upsell laundry products, stocking items like mini detergent bottles, fabric softeners, or dryer sheets in case your customers forgot to bring them. Like your washers and dryers, vending machines do not need to be manned by staff and can be fitted with card readers, offering customers convenient ways to pay. Vending machines can also be monitored remotely via telemetry, helping you stay on top of your business no matter where you are.
This coming year, technology and loyalty will be the factors that enable you to stand out amongst your competition. Make an effort to invest in them so that you can reap their rewards. With little effort, you can purchase Nayax card readers and install them on your machines, receiving advanced management and loyalty capabilities along with it. Contact us to upgrade your laundromat today.