Marketing

Description

Nayax is seeking a creative, data-driven Marketing Manager to lead and execute marketing initiatives that support our sales goals, increase brand awareness, and generate qualified leads across China. The ideal candidate is a strategic thinker with strong hands-on execution skills, experienced in both digital and offline marketing, and comfortable working in a fast-paced, cross-functional, and global environment.

Key Responsibilities:

• Develop and implement local marketing plans aligned with Nayax’s global brand and sales objectives.
• Localize global product information, marketing campaigns and content to fit market needs and customer segments.
• Drive lead generation through digital marketing channels including WeChat, Douyin, LinkedIn, email marketing, paid search, SEO, and content marketing.
• Plan and execute events and trade shows, including logistics, booth design, materials, and coordination with the sales team.
• Collaborate closely with the local and global sales and marketing team to support pipeline development, sales enablement, and campaign follow-ups.
• Collaborate closely with our OEM partners’ marketing team to develop win-win marketing strategies.
• Manage external agencies, designers, and vendors to ensure high-quality and timely execution of marketing assets.
• Monitor and report on campaign performance using analytics tools; optimize campaigns based on data insights.
• Develop localized marketing materials such as brochures, case studies, videos, and social media content.
• Support PR and media relations efforts to enhance Nayax’s visibility in industry publications and local business media

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5–8 years of marketing experience, preferably in B2B tech, fintech, IoT, or payment industries.
• Proven track record in executing successful lead generation and brand campaigns.
• Strong understanding of China local digital ecosystem (e.g., WeChat, Baidu, Douyin) and global digital ecosystem (e.g. Facebook, Youtube, Tiktok, LinkedIn).
• Excellent project management and organizational skills; detail-oriented and deadline-driven.
• Creative mindset with strong written and visual storytelling abilities.
• Proficiency in Mandarin and English is a must.
• Familiarity with marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud) is a plus

Learn more about Nayax

Nayax is a global fintech company (NASDAQ; TASE: NYAX) providing an end-to-end platform for payments, consumer engagement, and business operations.

Founded in 2005, Nayax empowers businesses to grow revenue, reduce operational costs, and deliver seamless commerce experiences. Our customer-first mindset and commitment to in-house innovation have positioned us at the forefront of the cashless payment revolution, serving the unattended and retail sectors around the world.

We support over 80 payment methods in 50+ currencies, hold a European payment institution license, and have formed strategic partnerships with global financial institutions to deliver powerful, scalable solutions.

With more than 1,100 employees across 11 global offices, Nayax operates in 62+ countries. Our global headquarters in Herzliya Hills, Israel, is our largest site, housing over 600 employees across 20+ departments — just a short walk from the train station and designed for collaboration and growth.

At Nayax, we believe in creating long-term impact through loyalty tools, omnichannel solutions, and an agile ecosystem of value-added services. We’re proud to support businesses in reaching new heights and we’re always looking for innovative, passionate individuals to join us.